There is almost nothing better than the sweet smell & look of gorgeous blooms and there is no one that creates floral arrangements better than Branching Out Floral & Event Design.
Debby Jewesson, a good ole’ East Texas girl from Longview, is the Principal of Branching Out, and let me tell you friends, she is such an amazing soul.
After graduating from UT Austin, she had a coaching and teaching career. After doing that for a few short years, she quickly decided that she wanted to make a career change. She wanted to chase some dreams.
Debby: “I picked up a copy of“What Color Is Your Parachute?…” by Richard Bolles. Although I didn’t read it cover to cover, I picked up some very useful tips. I composed a list of dream jobs, then analyzed my positive attributes. Taking a leap of faith, I started knocking on doors at floral design companies. Did I mention my Mom was a floral designer? She’s always been an influence on all things creative in my life.”
Soon she landed a job at a high end event company, sweeping floors and processing flowers. Debby soaked up all the knowledge she could and with that same company she was offered the head designer & manager at their boutique flower shop. After a year, she made the leap to join forces with 2 partners/friends to start a floral & event design company of their own. Fast forward 2 1/2 years later, her first precious baby was born and it was then that she decided she would sell her ownership. Although this was hard for her, she knew it was the right decision at the time for her family.
Debby: “So, now here I am. 2 kids and 14 years later. I returned to the industry in January of 2009 as Principal of Branching Out. The name means multiple things to me. I am branching out from a previous career, previous ownership in a company and motherhood. I am more enthusiastic and ambitious than ever before, and most importantly, I feel alive and fulfilled!”
Branching Out has a gorgeous style of work that simply has a fresh approach to classic design. When you walk into her charming floral shop in the Design District in Dallas, you are instantly filled with joy & warmth. The walls are filled with a light gray and each room is scattered with accents of cream and yellow, representing the brand perfectly. Did we mention that every single person in that office is so fun & wonderful?
To stay inspired for her sweet clients, Debby said, “I really appreciate a good display of color- walls of fabric rolls at Fabric Factory, designer office supplies on display at Target, a rack of colorful t-shirts at the Gap, paint swatches at Home Depot, buckets of color coded roses at my local wholesale supplier! For me, these types of colorful merchandising displays inspires new color palettes for our events. The inspiration is everywhere!”
When you meet Debby for the first time you instantly feel the fun & love she has for her job! So, it is no surprise what she had to say when we asked her what her favorite part of her job was.
Debby: “Fun people: clients, vendors and my staff! And I love designing alone in my studio after everyone has gone home. I call it my “flower therapy”. I also really love working with brides! I still tear up at engagement stories and get chills when I see pictures of their gown! I also sincerely enjoy getting to know each bride, which enables me to see a design in production and confidently say, “She will LOVE that!”
During the wedding planning process, we will tell you that choosing a floral designer is so crucial and there is no better person in our eyes to give future brides advice when knowing what to do during the floral planning process.
Debby: “Share as many inspiration pictures as possible (pinterest, magazine pages). Respectfully critique the images you share and view so the designer will know what YOU want specifically. Sharing what you don’t like is just as important as sharing what you do like. Discuss budget with your designer. Talking budget with any wedding vendor benefits you both. For me personally, I know what I should and should not suggest. For the bride, she leaves the consult with a realistic idea of what’s available to her and confidence in knowing that I can marry creative concepts with her style, theme and budget.”
So, if you are looking for a floral designer for your wedding or event, we hope you find your way over in Debby’s neck of the woods. If you have fallen in love with her just by reading our blog, just wait ’til you meet her and her team in person in that gorgeous space of hers, and tell her we sent you! It’s easy to see why our clients love her and we know you will too.
:: Event Photo Credits from top to bottom ::